The 50:50 home shopping channel joint venture between DEN Network and Snapdeal, which was launched earlier this year, has been witnessing 50 per cent month-on-month growth. What’s more, DEN Snapdeal TV Shop is expecting to touch gross merchandise volume (GMV) of Rs 500 crore by December 2015.
Commenting on the channel’s journey so far, DEN Snapdeal TV Shop CEO Maneesh Goel said, “Our business has started to optimally utilize the synergies of both the brands and gain advantage vis-a-vis other players in competition. Through its online marketplace platform, Snapdeal.com is able to cater to the Internet audience in the country, which stands at approximately 200 million.”
Indian Television Dot Com | DEN Snapdeal TV Shop to clock Rs 500 crore GMV by Dec 2015: Goel
Commenting on the channel’s journey so far, DEN Snapdeal TV Shop CEO Maneesh Goel said, “Our business has started to optimally utilize the synergies of both the brands and gain advantage vis-a-vis other players in competition. Through its online marketplace platform, Snapdeal.com is able to cater to the Internet audience in the country, which stands at approximately 200 million.”
Indian Television Dot Com | DEN Snapdeal TV Shop to clock Rs 500 crore GMV by Dec 2015: Goel
