In an interview to CNBC-TV18, SL Narayanan, group chief financial officer said Chennai offers a fairly significant upside because it is currently a free-to-air market. “It is reasonable to predict at least a million households might move over to the digitally addressable systems, which will be a fairly good upside for not just Sun TV but for almost all broadcasters,” he added.
Sun Group channels hold a fairly dominant share of viewership across three languages- Tamil, Telugu and Kannada.
Another company waiting to exploit the digitization wave is Videocon. According to Rohit Jain, Deputy CEO Videocon D2H, digitization is a once in a lifetime 100 million plus subscriber addition opportunity over the next 4-5 years.
