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A dominant market share in the directto-home (DTH) TV industry, and recent price hikes have helped Dish TV IndiaBSE -3.78 % to increase revenue and cut losses over the three quarters to December 2014. The next phases of digitisation in the country, covering more viewers, are expected to boost revenue growth of the company in the coming quarters.
Dish TV India has the first-mover advantage with 27% market share in the DTH industry, which consists of five more players. After completion of phase-I and II of digitisation, which covered over 10 lakh population in metros and cities, the government extended the deadlines for the next two phases to December 2016. RC Venkateish, chief executive officer, Dish TV India, said, "Given our strong brand recall and presence in rural markets, we are well placed to gain from the next two phases.
We have 35% market share in rural markets. Besides this, our new product offering Zing, which takes into account price-sensitive viewers, has also been accepted well. We are confident of getting a reasonably good share of the subscriber universe in the next two phases of digitisation." It is estimated that the next phases of digitisation will address 70 million subscribers.
According to various analysts' estimates, Dish TV India is expected to add subscribers in the range of 8-10 million in the next three years. The company has a subscriber base of 12.5 million. In the nine months to December 2014, it added 1.2 million subscribers despite increasing prices of its channel packages. According to the company, the recent regional channel offering Zing has contributed 17-18% to the new addition in subscribers.
The company's average revenue per user (ARPU) grew to Rs177 in the December 2014 quarter from Rs172 in the September 2014 quarter. The high definition (HD) services' ARPU is in the range of Rs420-430. The company is also set to benefit from content and programming deals with various broadcasters (Star and Zee channels), which would be up for renewal by September 2016.
Read more at:
Dish TV’s looking good with price hikes, digitisation - The Economic Times
Dish TV India has the first-mover advantage with 27% market share in the DTH industry, which consists of five more players. After completion of phase-I and II of digitisation, which covered over 10 lakh population in metros and cities, the government extended the deadlines for the next two phases to December 2016. RC Venkateish, chief executive officer, Dish TV India, said, "Given our strong brand recall and presence in rural markets, we are well placed to gain from the next two phases.
We have 35% market share in rural markets. Besides this, our new product offering Zing, which takes into account price-sensitive viewers, has also been accepted well. We are confident of getting a reasonably good share of the subscriber universe in the next two phases of digitisation." It is estimated that the next phases of digitisation will address 70 million subscribers.
According to various analysts' estimates, Dish TV India is expected to add subscribers in the range of 8-10 million in the next three years. The company has a subscriber base of 12.5 million. In the nine months to December 2014, it added 1.2 million subscribers despite increasing prices of its channel packages. According to the company, the recent regional channel offering Zing has contributed 17-18% to the new addition in subscribers.
The company's average revenue per user (ARPU) grew to Rs177 in the December 2014 quarter from Rs172 in the September 2014 quarter. The high definition (HD) services' ARPU is in the range of Rs420-430. The company is also set to benefit from content and programming deals with various broadcasters (Star and Zee channels), which would be up for renewal by September 2016.
Read more at:
Dish TV’s looking good with price hikes, digitisation - The Economic Times
