News Dish TV opts to release subscriber information and channel reach data

[IndianMascot]

India's oldest DTH operator, Dish TV,with a subscriber base of nearly 12 million says that it is planning to open up crucial subscriber information to media agencies and advertisers.

The DTH provider says it is looking at providing reach data of various channels on its platform every month to advertisers and media buyers from February 2014 onwards to enhance their understanding of how viewers are watching it. The data which is scheduled to be released in February will be for the month of January.

The data given out will be as percentages. “We would provide the reach of each channel as a percentage of the total platform reach. So if a particular channel is in all packs it would reach 100 per cent of the platform, however if it is only in the top tier pack or is an a la carte then the reach would obviously be a fraction of the platform reach,” adds Venkateish. This means that if channel X is available in two packs whose subscriber base put together is 3 million that means its reach will be 25 per cent.


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[Technoglitch]

and how about they fabricate the data such that zee group is fairing well

 

[IndianMascot]

That would be interesting to see once report is out.

 

[Technoglitch]

would it benefit dish tv other than forging it?
like getting paid from adversting companies for the report?

 

[IndianMascot]

May be but not much. May be they would portray themselves better in regions where they need to grab more subscribers.