IndianMascot
Core Member
DISHTV - INDIA's MOST ATTRACTIVE DTH BRAND
DISHTV - INDIA's MOST ATTRACTIVE DTH BRAND
- Thread starter IndianMascot
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whitebunny
Core Member
But why the comparison is only with Tatasky there are other DTH operators as well
IndianMascot
Core Member
Dish TV voted as India's Most Attractive DTH Brand
Dish TV, Asia's largest direct-to-home (DTH) service provider has been voted India's Most Attractive DTH Brand by Trust Research Advisory (TRA) under their report titled ‘India’s most attractive brands – 2013’. Trust Research Advisory (TRA) is India’s foremost research agency and a brand intelligence company dedicated to understanding and analyzing stakeholder behavior through two proprietary matrices of brand- trust and brand attractiveness.
On receiving this prestigious recognition, Mr. Salil Kapoor, COO, Dish TV India said, “We are honored to be recognized as India’s most attractive DTH brand and extend our thanks to all our valued subscribers. These awards demonstrate how customers appreciate the prodigious quality and value of Dish TV as a brand thus reflecting our incredible competitive strength. This success is a result of the consistent efforts of our team and Dish TV’s unswerving customer centric approach. Such acknowledgment of our efforts rouses us to move forward with a resilient zeal and enthusiasm.”
The results are based on a primary survey conducted with 2,505 consumers across 16 cities based on matrix of 36 brand attractiveness traits (to confirm). It has sought to capture 'attractiveness' by first instituting an 'attraction quotient' made up of 36 traits under four large appeal sets - the rational, the emotional, the aspirational and communication. Being ranked number one amongst the DTH brands in India, Dish TV reaffirms its strong hold in the DTH market and is poised to grown even further.
Source : Dish TV
Dish TV, Asia's largest direct-to-home (DTH) service provider has been voted India's Most Attractive DTH Brand by Trust Research Advisory (TRA) under their report titled ‘India’s most attractive brands – 2013’. Trust Research Advisory (TRA) is India’s foremost research agency and a brand intelligence company dedicated to understanding and analyzing stakeholder behavior through two proprietary matrices of brand- trust and brand attractiveness.
On receiving this prestigious recognition, Mr. Salil Kapoor, COO, Dish TV India said, “We are honored to be recognized as India’s most attractive DTH brand and extend our thanks to all our valued subscribers. These awards demonstrate how customers appreciate the prodigious quality and value of Dish TV as a brand thus reflecting our incredible competitive strength. This success is a result of the consistent efforts of our team and Dish TV’s unswerving customer centric approach. Such acknowledgment of our efforts rouses us to move forward with a resilient zeal and enthusiasm.”
The results are based on a primary survey conducted with 2,505 consumers across 16 cities based on matrix of 36 brand attractiveness traits (to confirm). It has sought to capture 'attractiveness' by first instituting an 'attraction quotient' made up of 36 traits under four large appeal sets - the rational, the emotional, the aspirational and communication. Being ranked number one amongst the DTH brands in India, Dish TV reaffirms its strong hold in the DTH market and is poised to grown even further.
Source : Dish TV