Founded by Vishal Gurnani and backed by other undisclosed investors, newly incorporated Dishum Broadcasting is gearing up to launch its first channel in the form of Bhojpuri GEC Dishum.
The free-to-air (FTA) channel will launch on 15 August. After incubating Dishum, the company has plans to launch two more channels in the movie and news genres.
It also plans to start a movie theatre chain across the Bhojpuri-speaking belt of Bihar and Eastern Uttar Pradesh. “Dishum Broadcasting’s first channel Dishum will launch on 15 August.
Once we establish the channel in the next 6–12 months, we have plans to leverage the brand and get into movies, news and chain of cinema theatres across UP and Bihar,” said Dishum Broadcasting director Vishal Gurnani, who also owns an FTA Hindi movie channel called Bflix Movies through a separate company.
He is also the MD of Trilogic Digital Media, in which Kartikeya Sharma’s iTV Network holds stakes. Gurnani is confident that the channel will break-even in three years, while remaining tight-lipped about investments in the venture. Currently, there are few dedicated Bhojpuri channels like Big Magic, Dangal, which is owned and operated by Enter10 Television, and Anjan TV.
Mahuaa TV, which was among the first movers in the Bhojpuri market, has closed down due to financial crunch.
Zee Entertainment Enterprises Ltd (ZEEL) has agreed to acquire Big Magic from Anil Ambani-promoted Reliance Broadcast Network as part of a broader deal and is awaiting the the necessary approvals. Gurnani feels Bhojpuri with an estimated 20 crore speakers spread across UP, Bihar, Jharkhand, Mumbai and Delhi is an under-served market. He also believes that there is a need for good quality entertainment content that has something for everyone in the family.
“There is a need gap and lacunae in the market. This channel is going to reach out to Bhojpuri speakers in Bihar, Jharkhand and Eastern UP and other markets like Delhi, Mumbai which have a significant population from these pockets,” he added.
Read more at: http://www.televisionpost.com/television/dishum-broadcasting-to-launch-bhojpuri-gec-on-15-august/ | TelevisionPost.com
The free-to-air (FTA) channel will launch on 15 August. After incubating Dishum, the company has plans to launch two more channels in the movie and news genres.
It also plans to start a movie theatre chain across the Bhojpuri-speaking belt of Bihar and Eastern Uttar Pradesh. “Dishum Broadcasting’s first channel Dishum will launch on 15 August.
Once we establish the channel in the next 6–12 months, we have plans to leverage the brand and get into movies, news and chain of cinema theatres across UP and Bihar,” said Dishum Broadcasting director Vishal Gurnani, who also owns an FTA Hindi movie channel called Bflix Movies through a separate company.
He is also the MD of Trilogic Digital Media, in which Kartikeya Sharma’s iTV Network holds stakes. Gurnani is confident that the channel will break-even in three years, while remaining tight-lipped about investments in the venture. Currently, there are few dedicated Bhojpuri channels like Big Magic, Dangal, which is owned and operated by Enter10 Television, and Anjan TV.
Mahuaa TV, which was among the first movers in the Bhojpuri market, has closed down due to financial crunch.
Zee Entertainment Enterprises Ltd (ZEEL) has agreed to acquire Big Magic from Anil Ambani-promoted Reliance Broadcast Network as part of a broader deal and is awaiting the the necessary approvals. Gurnani feels Bhojpuri with an estimated 20 crore speakers spread across UP, Bihar, Jharkhand, Mumbai and Delhi is an under-served market. He also believes that there is a need for good quality entertainment content that has something for everyone in the family.
“There is a need gap and lacunae in the market. This channel is going to reach out to Bhojpuri speakers in Bihar, Jharkhand and Eastern UP and other markets like Delhi, Mumbai which have a significant population from these pockets,” he added.
Read more at: http://www.televisionpost.com/television/dishum-broadcasting-to-launch-bhojpuri-gec-on-15-august/ | TelevisionPost.com