In what it claims is the highest brand association for any Hollywood film in India, Disney India has said that its consumer products business has collaborated with as many as 50 brands for the upcoming movie ‘Avengers: Age of Ultron’. Disney Consumer Products India VP and head Abhishek Maheshwari said that the second-highest brand association for a Hollywood film is ‘The Amazing Spider-Man 2’, which had made 38 brand associations in 2014. “Some of the brands on board ‘Avengers: Age of Ultron’ include Amazon, Myntra, Funskool, Liberty, Hero Cycles, Pantaloons, Tupperware, Kinder Joy, Hamleys and Landmark,” he added.
Read more at: http://www.televisionpost.com/media-agency/disney-india-does-50-brand-tie-ups-for-avengers-age-of-ultron/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/media-agency/disney-india-does-50-brand-tie-ups-for-avengers-age-of-ultron/ | TelevisionPost.com