Technoglitch
Core Member
In a blog post on the matter, Microsoft says it made the decision to comply with the latest World Wide Web Consortium (WC3) standards, which state that users must be in charge of setting their own tracking preferences. Here’s the WC3 excerpt Microsoft quoted on its blog:
Key to that notion of expression is that the signal sent MUST reflect the user’s preference, not the choice of some vendor, institution, site, or network-imposed mechanism outside the user’s control; this applies equally to both the general preference and exceptions. The basic principle is that a tracking preference expression is only transmitted when it reflects a deliberate choice by the user. In the absence of user choice, there is no tracking preference expressed.
Microsoft promises, however, to make it easy for Windows users to turn the feature on. “This change will apply when customers set up a new PC for the first time, as well as when they upgrade from a previous version of Windows or Internet Explorer,” Microsoft said.
Key to that notion of expression is that the signal sent MUST reflect the user’s preference, not the choice of some vendor, institution, site, or network-imposed mechanism outside the user’s control; this applies equally to both the general preference and exceptions. The basic principle is that a tracking preference expression is only transmitted when it reflects a deliberate choice by the user. In the absence of user choice, there is no tracking preference expressed.
Microsoft promises, however, to make it easy for Windows users to turn the feature on. “This change will apply when customers set up a new PC for the first time, as well as when they upgrade from a previous version of Windows or Internet Explorer,” Microsoft said.
