Doordarshan will be holding its 21st e-auction for its free-to-air DTH platform Freedish on 12 August in an attempt to touch the target of 112 television channels in the next few months.
While Doordarshan has set a reserve price of Rs 3.7 crore per slot for the online e-auction, according to information available with Indiantelevision.com, the bid amount is said to have gone up to Rs 4.2 crore in earlier e-auctions.
However, DD sources refused to divulge the number of slots being auctioned to prevent bidders from forming a consortia to bid or resort to other malpractices.
DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.
The e-auction will be conducted by C1 India Pvt. Ltd., Noida on behalf of Prasar Bharati.
Indian Television Dot Com | Doordarshan Freedish to hold e-auction; looks to tot 112 TV channels
While Doordarshan has set a reserve price of Rs 3.7 crore per slot for the online e-auction, according to information available with Indiantelevision.com, the bid amount is said to have gone up to Rs 4.2 crore in earlier e-auctions.
However, DD sources refused to divulge the number of slots being auctioned to prevent bidders from forming a consortia to bid or resort to other malpractices.
DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.
The e-auction will be conducted by C1 India Pvt. Ltd., Noida on behalf of Prasar Bharati.
Indian Television Dot Com | Doordarshan Freedish to hold e-auction; looks to tot 112 TV channels
