In the latest, Doordarshan has decided to move on from its semi-integrated software that handles different departments manually, to Broadcast Air Time Scheduling System (BATS) software, which integrates all the departments online. The software will be provided by Media Nucleus.
BATS is a software that integrates different departments of the broadcaster; right from the administration to the programming, ad sales, marketing and billing among others. The software is useful, since it allows departments to work in their own capacity and yet compile everything to be put on air, without any revenue leakage.
The software ensures accurate billing by effectively managing account hierarchy, different packages and products, pricing plans, library with barcode tracking, content rights management, automated ad booking along with discounts offered on bulk deals, charges, billing cycle, invoicing, payment processing and collections.
Doordarshan gets a technology boost | Indian Television Dot Com
BATS is a software that integrates different departments of the broadcaster; right from the administration to the programming, ad sales, marketing and billing among others. The software is useful, since it allows departments to work in their own capacity and yet compile everything to be put on air, without any revenue leakage.
The software ensures accurate billing by effectively managing account hierarchy, different packages and products, pricing plans, library with barcode tracking, content rights management, automated ad booking along with discounts offered on bulk deals, charges, billing cycle, invoicing, payment processing and collections.
Doordarshan gets a technology boost | Indian Television Dot Com
