India’s public broadcaster Doordarshan is all set to expand its viewership in non-Hindi speaking markets having drawn up plans to increase presence in the southern and eastern parts of the country by launching new TV channels.
Quoting BARC data (and other industry figures) that DD’s satellite-based FTA service FreeDish reaches 22 million homes, Doordarshan DG Supriya Sahu told Indiantelevision.com, “We are working on a plan to expand our bouquet of channels for the southern and eastern markets by increasing the number of regional channels.”
According to Sahu, compared to private broadcasters’ regional channels, pubcaster’s language channels like DD Punjabi, DD Sahyadri and DD Podhigai (Tamil) were “working great” and, hence, the next natural move was to “strengthen” the network by “moving deeper into rural areas”.
Sahu, however, did not clarify or shed more light on the nature and programming of the proposed regional language channels and whether they would be totally funded by taxpayers’ money or marketing initiatives simultaneously will be undertaken to try making the new channels financially viable.
India’s national radio and TV services, All India Radio and Doordarshan, are funded by taxpayers’ money with the federal government extending annual financial aids to bridge the gap between revenue and expenditure.
Doordarshan is also working on a whole range of other issue, which include improving content and better cross-channel promotion and marketing of all the channels in its 30-channel+ bouquet. Sahu added that such promotions will be “high” on social media as also traditional platforms.
Doordarshan mulls reach extension in south & east markets with new regional offerings | Indian Television Dot Com
Quoting BARC data (and other industry figures) that DD’s satellite-based FTA service FreeDish reaches 22 million homes, Doordarshan DG Supriya Sahu told Indiantelevision.com, “We are working on a plan to expand our bouquet of channels for the southern and eastern markets by increasing the number of regional channels.”
According to Sahu, compared to private broadcasters’ regional channels, pubcaster’s language channels like DD Punjabi, DD Sahyadri and DD Podhigai (Tamil) were “working great” and, hence, the next natural move was to “strengthen” the network by “moving deeper into rural areas”.
Sahu, however, did not clarify or shed more light on the nature and programming of the proposed regional language channels and whether they would be totally funded by taxpayers’ money or marketing initiatives simultaneously will be undertaken to try making the new channels financially viable.
India’s national radio and TV services, All India Radio and Doordarshan, are funded by taxpayers’ money with the federal government extending annual financial aids to bridge the gap between revenue and expenditure.
Doordarshan is also working on a whole range of other issue, which include improving content and better cross-channel promotion and marketing of all the channels in its 30-channel+ bouquet. Sahu added that such promotions will be “high” on social media as also traditional platforms.
Doordarshan mulls reach extension in south & east markets with new regional offerings | Indian Television Dot Com