IndianMascot
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Following the easing of restrictions after the 4 phases of lockdown by the Modi government, demand seems to be picking up as an increase in sales have been reported by various sectors of the economy.
Sandeep Kataria, the CEO of footwear company Bata India, said that there has been an increase in the demand for the last three weeks following the restrictions in lockdown. He also added that the trend is expected to continue as consumers start feeling more confident.
According to the reports, Kataria said that the multinational footwear company was expecting a revival in demand by September with the onset of festival season.
He also added that the company is working on various cost-optimisation measures including rental renegotiation, closure of unviable stores and digitalisation drive across the organisation, etc to eliminate redundancies.
To compete with the online brands, Kataria said, Bata has shifted its focus towards driving online sales and they are also in the process of expanding its e-commerce footprint by ramping up presence in online marketplaces, rolling its omnichannel home delivery offerings through 900 stores.
“We are offering contactless home delivery services for the customers along with our delivery partners. We see demand picking up in Tier 3-5 towns, where stores have opened earlier than in metros,” he added.
“After grappling with severe business disruptions, we are back with safety and hygiene as our top priority. We are also recalibrating business operations with a strengthened product portfolio, a steady focus on cash conservation in the company and better online presence and services to ensure seamless shopping experiences for our consumers,” Bata India CEO said.
