TV channels are leaving no stone unturned to engage with the Twitter world. Now, Epic channel has executed a unique innovation for its new campaign - [HASHTAG]#EPICat10[/HASHTAG].
The channel is the first broadcaster to use the Twitter Alarm that lets followers set a reminder for the 10 pm shows. The Twitter alarm was conceptualised by Grey Group India and executed in collaboration with Twitter.
The Twitter application was created as part of Epic Channel’s ongoing campaign. The objective of the campaign is to drive viewing to the 10 pm slot.
The mechanism is simple. After following the Epic Channel on Twitter, a follower can set the reminder from a specially created tweet. Once the reminder is set, the Twitter application sends the follower a reminder tweet at 9.45 pm to watch the 10 pm shows. The activity was launched on 6 July, 2015.
Indian Television Dot Com | Epic Channel launches India’s first Twitter alarm to drive viewership
The channel is the first broadcaster to use the Twitter Alarm that lets followers set a reminder for the 10 pm shows. The Twitter alarm was conceptualised by Grey Group India and executed in collaboration with Twitter.
The Twitter application was created as part of Epic Channel’s ongoing campaign. The objective of the campaign is to drive viewing to the 10 pm slot.
The mechanism is simple. After following the Epic Channel on Twitter, a follower can set the reminder from a specially created tweet. Once the reminder is set, the Twitter application sends the follower a reminder tweet at 9.45 pm to watch the 10 pm shows. The activity was launched on 6 July, 2015.
Indian Television Dot Com | Epic Channel launches India’s first Twitter alarm to drive viewership
