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Popular mobile messaging app Hike has claimed that Facebook is blocking an option in its advertisements which allows people visit the company's site. It's worth noting that Facebook-owned WhatsApp is a rival service to Hike messaging app.
A Hike spokesperson told PTI, "Advertisers have, among other options, the option to 'Send people to your website'. A few weeks back we were suddenly blocked from using this option, while we were able to use other non-action led options."
According to the spokesperson, Hike initially assumed the problem to be a technical glitch and wrote toFacebook for a solution. The spokesperson added that when queried, the social giant responded by saying, "There are specific products and services that cannot be advertised on Facebook - looks like Hike is one of these. Unfortunately, you will not be able to run these ads." Facebook has not yet publicly responded to Hike's allegations.
Hike last month had claimed a user base of 70 million in the country as well as said that it handled over one billion messages exchanged per day or 30 billion messages per month. To recall, Hike was launched in December 2012.
Facebook Blocking Some Hike Messenger Ads, Claims Company | NDTV Gadgets360.com
A Hike spokesperson told PTI, "Advertisers have, among other options, the option to 'Send people to your website'. A few weeks back we were suddenly blocked from using this option, while we were able to use other non-action led options."
According to the spokesperson, Hike initially assumed the problem to be a technical glitch and wrote toFacebook for a solution. The spokesperson added that when queried, the social giant responded by saying, "There are specific products and services that cannot be advertised on Facebook - looks like Hike is one of these. Unfortunately, you will not be able to run these ads." Facebook has not yet publicly responded to Hike's allegations.
Hike last month had claimed a user base of 70 million in the country as well as said that it handled over one billion messages exchanged per day or 30 billion messages per month. To recall, Hike was launched in December 2012.
Facebook Blocking Some Hike Messenger Ads, Claims Company | NDTV Gadgets360.com
