Social networking giant Facebook is embroiled in a new privacy row after it emerged that the firm began selling access to users accounts to business companies in a bid to bolster its profits.
Facebook is allowing companies to trawl through its 900 million users looking for email addresses and phone numbers so it can better target adverts.
According to the Daily Mail, the new move will affect consumers who have handed over personal data when they buy something, which is the majority of people given the rise of Internet shopping
Retailers will then be allowed to compare their own databases with the information on Facebook.
According to the report, another disturbing element is that the adverts could appear on a user's computer even when they are not on Facebook.
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Facebook is allowing companies to trawl through its 900 million users looking for email addresses and phone numbers so it can better target adverts.
According to the Daily Mail, the new move will affect consumers who have handed over personal data when they buy something, which is the majority of people given the rise of Internet shopping
Retailers will then be allowed to compare their own databases with the information on Facebook.
According to the report, another disturbing element is that the adverts could appear on a user's computer even when they are not on Facebook.
Read More . . . . .