Technoglitch
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Facebook is introducing a new, attractive way for marketers to buy video ads as it continues to build up its competitive offerings against Google's YouTube.
Marketers can now elect to only pay for their video ad if it plays for at least 10 seconds, the Wall Street Journal reports.
Previously, Facebook would charge advertisers on a cost-per-impression basis, meaning marketers had to pay the instant their video ad showed up in someone's feed.
Facebook new 10-second video ads - Business Insider
Marketers can now elect to only pay for their video ad if it plays for at least 10 seconds, the Wall Street Journal reports.
Previously, Facebook would charge advertisers on a cost-per-impression basis, meaning marketers had to pay the instant their video ad showed up in someone's feed.
Facebook new 10-second video ads - Business Insider
