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The festival season is yet to start in India but social networking siteFacebook has already planned how to tap potential customers through its database. It is going to launch a shopping festival named Tied Together on the occasion of Raksha Bandhan.
The plan involves setting up a website in association with media agencyconglomerate GroupM between August 12 and August 29, the day of the festival, reported the Economic Times.
According to Facebook's pitch note, brands can "unlock the power of social media that can reach 10 crore potential customers through this event."
The social networking site would use its subscriber base and social networking platform to drive traffic to the shopping site.
Participating companies will have to pay a fee that will be shared by Facebook, GroupM and other media agencies.
Facebook to launch an online shopping festival this Raksha Bandhan | Business Insider India
The plan involves setting up a website in association with media agencyconglomerate GroupM between August 12 and August 29, the day of the festival, reported the Economic Times.
According to Facebook's pitch note, brands can "unlock the power of social media that can reach 10 crore potential customers through this event."
The social networking site would use its subscriber base and social networking platform to drive traffic to the shopping site.
Participating companies will have to pay a fee that will be shared by Facebook, GroupM and other media agencies.
Facebook to launch an online shopping festival this Raksha Bandhan | Business Insider India
