Zindagi to be the first all-India Hindi GEC: Punit Goenka
Armed with a marketing budget of Rs 1 billion, Zee Entertainment Enterprises Ltd (ZEEL) is seeking to aggregate audiences through its upcoming Hindi general entertainment channel (GEC), the third in its bouquet.
Zindagi, initially featuring mostly syndicated content acquired from Pakistan, will create a subcategory within the Hindi GEC space.
Zindagi will be the third Hindi GEC from the company after flagship channel Zee TV and free-to-air (FTA) channel Zee Anmol. ZEEL also runs repeat channels like 9X and Zee Smiles.
i think it will be other way round non of the recent launch of any broadcasters have been able to make way and have earned high TRP's There are enough of GEC .. it will be buzz for some time till there is media spent on promoting this channel post that will be be another & Film, Life OK etc.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.