First view: Twitter's new advertising strategy

Technoglitch

Core Member
The folks at Twitter have announced a system called First View, one in which they've allowed advertisers to engage you ASAP. The first spot on your Twitter feed right AFTER your first normal tweet - that's where the first advertisement will reside. "Marketers can drive significant audience reach with the top ad spot in the timeline", says Twitter - alongside Promoted Trends and Promoted Moments. This is only the latest innovation Twitter has revealed in their effort to monetize their social network.


Twitter has already begun to implement this "First View" initiative across the United States. You may be seeing First View ads right now. "We are able to hit a broad movie-going audience with great video in a way that not just garners views," said Marc Weinstock of 20th Century Fox, "but actually creates social momentum."

Twitter just sold your home screen to advertisers - SlashGear
 
Top