Technoglitch
Core Member
Flipkart on Tuesday announced Ping, which is a new type of messenger-cum-social network built into the app of the online e-retail site. According to Flipkart, Ping will allow you to shop with your friends and family.
"Right now, shopping on mobile is a very isolated experience and complicated. Ping is a fun new way to shop with friends. It is social shopping experience integrated in Flipkart," said Punit Soni, Flipkart's chief product officer on the announcement.
For now Ping would be available to Flipkart users only if they have been invited to it. But gradually, it will be rolled out to all users. The service is being rolled out on an invite basis, where the e-commerce giant grants 10 invites per person on particular age group, who have a lot of Flipkart users in their circle. It is not targeting users who spend a lot, but looking for a certain youthful demographic.
The company claims that it is not accessing the address book of its users to figure whom it should invite, but has a vague idea of things.
The key feature of Ping is that it will add a Facebook Messenger style chat window inside the Flipkart mobile experience, where a user would be able to drag, drop and share the stuff they are thinking of buying. It will even allow users to share their entire Flipkart screen with friends in the chat thread.
Flipkart announces Ping, a social network that lets friends shop together : News, News - India Today
"Right now, shopping on mobile is a very isolated experience and complicated. Ping is a fun new way to shop with friends. It is social shopping experience integrated in Flipkart," said Punit Soni, Flipkart's chief product officer on the announcement.
For now Ping would be available to Flipkart users only if they have been invited to it. But gradually, it will be rolled out to all users. The service is being rolled out on an invite basis, where the e-commerce giant grants 10 invites per person on particular age group, who have a lot of Flipkart users in their circle. It is not targeting users who spend a lot, but looking for a certain youthful demographic.
The company claims that it is not accessing the address book of its users to figure whom it should invite, but has a vague idea of things.
The key feature of Ping is that it will add a Facebook Messenger style chat window inside the Flipkart mobile experience, where a user would be able to drag, drop and share the stuff they are thinking of buying. It will even allow users to share their entire Flipkart screen with friends in the chat thread.
Flipkart announces Ping, a social network that lets friends shop together : News, News - India Today
