Technoglitch
Core Member
Ford is debuting its newest car at the world’s largest mobile phone showcase, highlighting how the autmobile and IT worlds are colliding.
The car company will unveil a revamped version of one of its Sports Utility Vehicles (SUVs) packed with new “connectivity” technology – expected to be the mid-range Kuga – at Mobile World Congress in Barcelona later this month.
It will be the fifth time the company has exhibited at the event, showing the importance to the motor industry of so-called connected cars that give drivers the same online access at the wheel as they have on their laptop or through their smartphone.
The Mobile World Congress in Barcelona is a showcase for the latest technology Photo: Reuters
Over the past few year cars have featured heavily at technology shows; dominating the agenda at the giant Consumer Electronics Show (CES) in Las Vegas last month, for example.
However, Ford’s launch – which will be accompanied by a keynote address from chief executive Mark Fields - is thought to be the first mainstream, mass production model to be revealed at such an event.
Ford chooses tech conference to unveil new SUV - Telegraph
The car company will unveil a revamped version of one of its Sports Utility Vehicles (SUVs) packed with new “connectivity” technology – expected to be the mid-range Kuga – at Mobile World Congress in Barcelona later this month.
It will be the fifth time the company has exhibited at the event, showing the importance to the motor industry of so-called connected cars that give drivers the same online access at the wheel as they have on their laptop or through their smartphone.
The Mobile World Congress in Barcelona is a showcase for the latest technology Photo: Reuters
Over the past few year cars have featured heavily at technology shows; dominating the agenda at the giant Consumer Electronics Show (CES) in Las Vegas last month, for example.
However, Ford’s launch – which will be accompanied by a keynote address from chief executive Mark Fields - is thought to be the first mainstream, mass production model to be revealed at such an event.
Ford chooses tech conference to unveil new SUV - Telegraph
