In order to expand its vision and explore the new, Fox International Channels (FIC) India has re-branded its lifestyle channel Fox Traveller as Fox Life.
Speaking to Televisionpost.com, NGC and FIC India MD Keertan Adyanthaya said that the broadcaster had thought about this move six months back. “We wanted to expand our horizons and offer new things. Fox Traveller has been doing well and we wanted to take things to the next level. So we brought in the change on 15 June.”
Talking about the state of the lifestyle genre, NGC and FIC India VP marketing, communication Debarpita Banerjee said that the channel and genre are both on a very healthy experimenting and growing phase. “Especially with digitisation, more and more people are discovering the easy-to-like content such as travel, food and fashion. We are very confident that this growth is only going to get better down the years.”
Fox Traveller re-branded as Fox Life | TelevisionPost.com
Speaking to Televisionpost.com, NGC and FIC India MD Keertan Adyanthaya said that the broadcaster had thought about this move six months back. “We wanted to expand our horizons and offer new things. Fox Traveller has been doing well and we wanted to take things to the next level. So we brought in the change on 15 June.”
Talking about the state of the lifestyle genre, NGC and FIC India VP marketing, communication Debarpita Banerjee said that the channel and genre are both on a very healthy experimenting and growing phase. “Especially with digitisation, more and more people are discovering the easy-to-like content such as travel, food and fashion. We are very confident that this growth is only going to get better down the years.”
Fox Traveller re-branded as Fox Life | TelevisionPost.com