Prasar Bharati chief executive officer Jawhar Sircar has said that the pubcaster would have to strengthen its direct-to-home platform Freedish and its FM services if it has to survive.
He announced that Freedish was expected to go up to 112 television channels in the next two to three months but he had made it clear to the government that while most were coming through e-auctions, some popular channels may have to be ‘attracted’ to join Freedish since satellite television was the future. He said he was not opposed to digital terrestrial transmission but advances in technology may make it obsolete.
He said that when Freedish utilises its full strength, it will give the other DTH operators ‘a run for their money,’ while addressing a function organised by the Broadcast Engineering Society (India) on the occasion of Public Service Broadcasting Day.
Future of Prasar Bharati lies in Freedish, FM Radio and internet radio, says Jawhar Sircar | Indian Television Dot Com
He announced that Freedish was expected to go up to 112 television channels in the next two to three months but he had made it clear to the government that while most were coming through e-auctions, some popular channels may have to be ‘attracted’ to join Freedish since satellite television was the future. He said he was not opposed to digital terrestrial transmission but advances in technology may make it obsolete.
He said that when Freedish utilises its full strength, it will give the other DTH operators ‘a run for their money,’ while addressing a function organised by the Broadcast Engineering Society (India) on the occasion of Public Service Broadcasting Day.
Future of Prasar Bharati lies in Freedish, FM Radio and internet radio, says Jawhar Sircar | Indian Television Dot Com
