According to data sourced from TAM subscribers for Week 34 of TAM 2014 (August 17 – August 23) for CS 4+, HSM markets, Star Plus was followed by Zee TV at No. 2 and Colors at No. 3. Sony jumped two positions to No. 4 pushing Life OK to No. 5 and SAB TV to No. 6.
Star Plus recorded a gross viewership of 559 GTVMs, a drop of 130 GTVM from last week. The channel’s relative share was at 23.87% (last week 689 GTVM and 28.76 of relative share).
Zee TV continued to grow this week and recorded a gross viewership of 464 GTVM with 19.81% relative share (last week 453 GTVM and 18.91% relative share).
Colors too lost eyeballs this week and slipped to 377 GTVM with a relative share of 16.10% (last week 411 GTVM and 17.15% of relative share).
Sony gained big in the launch week of Kaun Banega Crorepati and the channel added 103 TVM to its gross viewership. The channel jumped to No. 4 position with 366 GTVM and a relative share of 15.63% (last week 263 GTVM and 10.98% of relative share).
Life OK slipped to No. 5 position this week. The channel recorded a gross viewership of 288 GTVM and a relative share of 12.30% (last week 302 GTVM and 12.60% of relative share).
SAB TV slipped to No. 6 position this week with a gross viewership of 288 GTVM. The channel had a relative share of 12.60% (last week 278 TVM and 11.60% of relative share).
GEC Watch: KBC pushes Sony up to No. 4; Star Plus loses viewership | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.