Life OK has overtaken Sony and SAB by registering an impressive growth of over 31 per cent, according to the TVT data for Week 32 of TAM 2013. Zee TV too grew by more than 15 per cent and narrowed the gap with Colors.
As per TVT data sourced from TAM subscribers for Week 32 (August 4 – August 10) for CS 4+, HSM markets, Star Plus retained its viewership and No. 1 position among Hindi general entertainment channels. Colors held the second position but the channel was closely followed by Zee TV at No. 3.
Life OK surprised both Sony and SAB TV to become fourth most watched channel in Week 32. Sony and SAB were at No. 5 and No. 6, respectively. Sahara One lost viewership but remained at No. 7.
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