GEC Watch : May 18 – May 24, 2014

Xen

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Star Plus recovered this week and added maximum eyeballs. The channel garnered 699 GTVMs with relative share of 29.63% (last week 681 TVM with 28.77% relative share).

Zee TV lost a few eyeballs and recorded 387 GTVM with a relative share of 16.41% (last week 394 TVM and 16.65% relative share).

Colors too witnessed a slight decline. The channel fetched a gross viewership of 360 GTVMs with a relative share of 15.26% (last week 367 TVM with 15.50% relative share).

Life OK lost maximum eyeballs this week but the channel retained its fourth position with a gross viewership of 333 TVM and a relative share of 14.12% (last week 354 TVM and 14.96%).

Sony was stable at 313 TVM with a relative share of 13.27% (last week 313 TVM and 13.22% relative share).

SAB TV grew to 267 TVM this week and recorded a relative share of 11.32% (last week 258 TVM TVM and 10.90% relative share).


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