GEC Watch : Week 7, 2014

Xen

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Official Info
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Star Plus’ dream run with six days’ fiction programming has continued for two weeks in a row. The channel clocked a viewership of 702 million GTVM with a relative share of 27.39% (last week 728million TVT with 28.72% relative share).

Colors, whichreturned to No. 2 position, saw its GTVM cross the 500-million mark. It had a gross viewership of 504 million TVT with a relative share of 19.66% (last week 424 million TVT with 16.73% relative share).

Zee TV slipped to No. 3 position with 457 GTVM in week 7. The channel lost maximum 38 million TVTs this week. It had a relative share of 17.83% (last week 495million with 19.53% relative share).

Life OK too witnessed a drop in its viewership and recorded a Gross TVT of 328 million against last week’s 344 million. The relative share of the channel was 12.80% in Week 7 of TAM 2014 against 13.57% in the previous week.

SAB TV fetched 297 million TVT with 11.59% relative share (last week 292million TVT and11.52% relative share).

Sony added 23 million to its gross viewership this week. The channel recorded Gross TVM of 275 million. It had a relative share of 10.73% relative share (last week 252million TVTs with 9.94% of relative share).


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