German channel "Da Vinci" launching in India from Oct

[THAKUR]

German TV channel Da Vinci Learning would start broadcasting in India from early October this year.

The Berlin-based broadcaster, which is present in 35 countries, is expecting a license by the end of August this year to beam its kids knowledge channel.

"Da Vinci is expecting to get license by the end of August and after that it would convert it into a full channel by early October," Da Vinci Learning MD Mohit Anand told PTI.

The channel's core target would be children aged between 6 to 12 years and plans to concentrate initially on top 12 cities, he added


German TV channel Da Vinci to start broadcasting in India from October - The Economic Times

 

[IndianMascot]

Why are they so interested in Indian viewership

 

[TtTtTt2]

I waiting when will launch toonami boomerang channel

 

[IndianMascot]

German firm Da Vinci Media set to unveil edutainment channel for kids


German media company Da Vinci Media GmbH, which plans to roll out an edutainment channel in India later this year, wants to tap the opportunities thrown open by digitisation of cable TV services and the growing demand for diversified content here.

The company expects to shortly get its licence from the Government to operate its channel, called Da Vinci Learning. The edutainment channel is targeted at kids in the 6-12 years age group and aims to offer knowledge-based programmes in an engaging manner.

Educational content

Ferdinand Habsburg, Founder and CEO, Da Vinci Media GmbH, said: “We believe there is consumer demand for educational TV content in India, which is currently being marginally met. With digitisation, operators are also looking to increase their average revenue per user through new products.”

While he admitted that there are challenges in the Indian broadcasting space, he believes the channel is entering the country at just the right time. “We have a product that will help commercialisation of digital networks. We have had promising talks with DTH and cable operators,” said Habsburg.

Branded content

The company is already testing the waters, running branded content on some digital networks through video-on-demand services.

Da Vinci Media will initially launch in English and then look at expanding in other languages. “We will target viewers in the top 12 metros and launch on digital TV platforms, including DTH and digital cable,” he said

For the broadcaster, which has a presence in about 18 countries, in various languages, India could work out to be one of its biggest markets, considering the large TV subscriber base.




German firm Da Vinci Media set to unveil edutainment channel for kids | Business Line