With increasing number of channels in the country, much of the interior towns have found solace in having free-to-air (FTA) channels. Doordarshan’s own Direct to Home (DTH) service Freedish has found 12 million active subscribers in the interior parts of the country with its list of FTA channels.
Discussing the FTA market were MCCS India CEO Ashok Venkatramani, TAM Media Research LV Krishnan, Zee Entertainment Enterprises chief content and creative officer Bharat Ranga, Reliance Broadcast Network Limited (RBNL) CEO Tarun Katial and RK Swamy Media group senior VP K Satyanarayana. The session was moderated by Chrome Data Analytics and Media Pankaj Krishna.
Going FTA suits most broadcasters and advertisers | Indian Television Dot Com
Discussing the FTA market were MCCS India CEO Ashok Venkatramani, TAM Media Research LV Krishnan, Zee Entertainment Enterprises chief content and creative officer Bharat Ranga, Reliance Broadcast Network Limited (RBNL) CEO Tarun Katial and RK Swamy Media group senior VP K Satyanarayana. The session was moderated by Chrome Data Analytics and Media Pankaj Krishna.
Going FTA suits most broadcasters and advertisers | Indian Television Dot Com