News Google Said to Endorse Qualcomm's Fledgling Server-Chip Efforts

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Qualcomm Inc. is poised to get a crucial stamp of approval for its fledgling push into server chips, a market dominated by Intel Corp.

Google, the main unit of the world’s most valuable company and biggest buyer of processors that run server computers, is planning to publicly give its support to early versions of Qualcomm’s chips at an investor event next week, according to people familiar with the matter. The two have already cooperated on design work and Google will commit to using the processors if they meet performance goals, said the people, who asked not to be identified because the plans aren’t yet public. Representatives of both companies declined to comment.

Orders from Google, the operator of one of the most extensive networks of data centers, would represent the first potential threat to Intel’s total dominance of server chips in almost a decade. After crushing a challenge from Advanced Micro Devices Inc. that peaked in 2006, Intel now supplies more than 99 percent of processors used in servers, the machines that are the backbone of corporate networks and Internet data centers.


San Diego-based Qualcomm, the biggest maker of mobile-phone chips, is trying to encroach on Intel’s turf as it scouts out new markets for its silicon, a response to stiffercompetition in smartphone processors. The company showed off a test chip last year and said it was working with multiple prospective customers. It will host an investor meeting on Feb. 11.

Google Said to Endorse Qualcomm's Fledgling Server-Chip Efforts - Bloomberg Business
 
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