Article Hathway Cable and Star Sports battle it out over DAS deals

[Technoglitch]

The DAS Phase II deal between Hathway and Star Sports ends on 31 March. Hathway is already offering Star Sports channels on a la carte in DAS Phase I cities. Star Sports offers four standard-definition (SD) channels including Star Sports 1, Star Sports 2, Star Sports 3, and Star Sports 4, and two high-definition (HD) channels such as Star Sports HD1 and Star Sports HD2. The four SD channels are available at Rs 15 per channel on Hathway. Hathway Cable & Datacom MD and CEO Jagdish Kumar stated, “We have decided to put Star Sports channels on RIO as it will help us in managing our content costs. As it is, sport is a seasonal property and is largely event driven.”
Kumar said that only 10 per cent of its subscribers have subscribed to one or the other Star Sports channels ever since the MSO started offering the channels on a la carte since February. “Since we have put Star Sports channels on a la carte, only 10 per cent of our subscribers have subscribed to these channels.
If only 10 per cent consumers want these channels, then why should we pay for the entire universe?” Kumar said. The MSO, however, is offering Star Sports’ rival channels as part of the package. Kumar said that the deal with other sportscasters is rational, which is why those channels are being offered as part of bouquets

http://www.televisionpost.com/cable/hathway-cable-and-star-sports-battle-it-out-over-das-deals/ | TelevisionPost.com

 

[IndianMascot]

Its getting uglier now as both Hathway and Star Sports started Ad campaign to show each other wrong.

 

[IndianMascot]

Star Sports, Hathway lock horns

Two hard-to-miss campaigns have been doing the rounds of television, radio and digital media lately.

One, launched by sports broadcaster Star Sports, hits out at multi-system operator (MSO) Hathway for not providing Star Sports channels to subscribers, apart from suggesting that subscribers move to other MSOs or a DTH platform.

The other, launched by Hathway, informs viewers to subscribe to Star Sports channels as part of the MSO’s ‘Sports Package’ or on a la carte basis.

Subscribers may be confused but what is obvious is that Star India and the MSO, once close partners, seem to be no longer on the same page and are scrapping with each other like a couple after a bitter parting. And that too in the public eye.

But both deny that they are hitting out at each other; they say they are just protecting their individual interests.

“We noticed that several subscribers didn’t even know how to subscribe to our channels and were therefore under the impression that the channels had been switched off at our end. We were thus compelled to issue an advertisement in mainline newspapers to assist our viewers and clear all misgivings so that consumers could explore their options to avail our channels,” explains the Star Sports spokesperson.

“We would like to highlight that we have received complaints that many consumers are facing lot of difficulties in getting our channels activated. There are newspaper reports talking about subscribers facing challenges in availing signals from Hathway.”

On his part, Hathway Cable & Datacom CEO Jagdish Kumar says, “We had to launch the campaign because of the wrong information that was being spread against us. We have not pulled off Star Sports channels. We have simply removed them from our premium package and are now giving them to subscribers either a la carte or through our Sports package.”



Star Sports, Hathway lock horns | Indian Television Dot Com

 

[Technoglitch]

more or less like dish TV and SS management fight!

 

[IndianMascot]

Bhai, Hathway and SS. They already had battle with Dish and Dish already lost it.