Helios Media has been assigned the revenue monetisation mandate of the real estate-based television channel Spin TV. Spin TV offers consumers the ease of finding a property from the comfort of their homes that they desire to short-list. The channel also has shows on tourist destination, Vaastu and interiors, new concepts in living styles and dream homes. The channel targets the affluent, educated audiences, primarily in the metros. The channel is distributed across cable networks in the western region of India. OMNIL CEO Manish Rachh said, “In Helios Media we saw their ability to position channels in the advertiser market in a way that works both in the favour of the advertiser and the channel. Since Spin TV is in a very segmented space, it was important for us to assign the monetisation to a team that truly comprehends the value of such an offering.” Helios Media, which has handled speciality TV channels like MTunes HD, FoodFood, Music Express, FTV, FataFati and Epic, will now take on the mandate of positioning a niche product like Spin TV to provide value for the brand.
Read more at: http://www.televisionpost.com/news/helios-media-bags-revenue-mandate-of-spin-tv/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/news/helios-media-bags-revenue-mandate-of-spin-tv/ | TelevisionPost.com