It’s that time of the year when kids say goodbye to schools, books and welcome the long summer vacation. It is not just an important part of the year for the kids, but also for the kids television genre.
One such is Hungama, which is courting its viewers with different customized offerings to have a bigger bite in the viewership pie, this summer.
It can be noted that the kids genre accounted for 7.3 per cent of the viewership share in 2014, making it the largest genre after Hindi general entertainment channels (GECs) and movie channels.
Indian Television Dot Com | Hungama to add 90 hours of original content this summer
One such is Hungama, which is courting its viewers with different customized offerings to have a bigger bite in the viewership pie, this summer.
It can be noted that the kids genre accounted for 7.3 per cent of the viewership share in 2014, making it the largest genre after Hindi general entertainment channels (GECs) and movie channels.
Indian Television Dot Com | Hungama to add 90 hours of original content this summer