I&B Ministry may relax FTA channels from proposed 10+2 ad cap

[Deepu]

I&B Minister Prakash Javadekar has assured the FTA channels at various forums that he would favourably consider their plea of scrapping the proposed 12 minute ad cap.

The FTA channels claim that as they are pitted against pay channels, that also get subscription fee, there is a need for the government to intervene to create a level-playing field.

Of the 810 channels approved by the government as of 31 August 2014, close to 548 are FTA, which include both news and non-news channels.

I&B Ministry may relax FTA channels from proposed 10+2 ad cap | Indian Television Dot Com

 

[IndianMascot]

Good news for Broadcasters which may benefit indirectly to us. More will be FTA more will be advt and high chances of their existance on DTH.

 

[Technoglitch]

FTA channels would be more driven because there wont be any adcap.

 

[IndianMascot]

Yeah and its good news for our FTA Experts too

 

[Teufel]

But when was this ad cap active for FTA channels.
I still see hours of teleshopping on enterr 10, cinema TV and Oscar Movies.

 

[IndianMascot]

But when was this ad cap active for FTA channels.
I still see hours of teleshopping on enterr 10, cinema TV and Oscar Movies.

They were about to put an advt cap. But before it get implemented, changes are happening. So, from now onwards, half an hour serial will be of 1 hour. Out of which 20 minutes for serial and remaining 40 minutes for advt

 

[Vadirocks]

Looks Like I'll Get More Benefit Because Of This Implementation

Already Many Good Channels FTA Hereafter It May Increase

Good Move

 

[IndianMascot]

Yes bro. Its a boom for all Satellite Savvy guys like you.

 

[SUNIEL]

but subscription rate of pay channels will hike by this

 

[Technoglitch]

if so then pay channels would also lose viewerships and would find a new way to keep ads on screen to check the price.