The International Cricket Council (ICC) has appointed Channel 2 Group as its global audio rights partner for all ICC events from 2016 to 2023.
Under the terms of the agreement, Channel 2 Group will have exclusive global FM and AM rights, including exclusive distribution and sub-licensing rights for all the 17 ICC events during 2016–23, starting with this month’s ICC U19 Cricket World Cup in Bangladesh through the ICC Cricket World Cup 2023 in India.
As part of the ICC’s strategy to promote, popularise and expand the reach of its tournaments, the English transmission of its licensees will also be available on the ICC’s website and mobile application.
The 17 ICC events to be staged over the eight-year period include ICC World Twenty20 2016 and 2020, ICC Champions Trophy 2017 and 2021, ICC Cricket World Cup 2019 and 2023, ICC Women’s World Cup 2017 and 2021, standalone ICC Women’s World Twenty20 2018 and 2022, ICC Cricket World Cup Qualifier 2018 and 2020, ICC World Twenty20 Qualifier 2019 and ICC U19 Cricket World Cup 2016, 2018, 2020 and 2022.
Under the agreement, Channel 2 Group will provide live audio commentary at the ICC World Twenty20, ICC Champions Trophy and ICC Cricket World Cup via its sub-licensees in key cricket territories.
For all other events, the coverage will be a mix of live commentary for select matches and regular live updates.
Commenting on the partnership, ICC GM of commercial Campbell Jamieson said, “This newest partnership will ensure expanded reach of ICC events, especially in territories where radio broadcasts are still popular.”
“Channel 2 Group has been involved in cricket for a long time during which it has provided excellent live coverage.
Its proven record means fans following the ICC events over ICC’s digital platforms or radio channels can continue to enjoy and remain an active part of the spectacle even if they are not at the ground or in front of their television screens.
Read more at: ICC appoints Channel 2 Group as audio rights partner till 2023 | TelevisionPost.com | TelevisionPost.com
Under the terms of the agreement, Channel 2 Group will have exclusive global FM and AM rights, including exclusive distribution and sub-licensing rights for all the 17 ICC events during 2016–23, starting with this month’s ICC U19 Cricket World Cup in Bangladesh through the ICC Cricket World Cup 2023 in India.
As part of the ICC’s strategy to promote, popularise and expand the reach of its tournaments, the English transmission of its licensees will also be available on the ICC’s website and mobile application.
The 17 ICC events to be staged over the eight-year period include ICC World Twenty20 2016 and 2020, ICC Champions Trophy 2017 and 2021, ICC Cricket World Cup 2019 and 2023, ICC Women’s World Cup 2017 and 2021, standalone ICC Women’s World Twenty20 2018 and 2022, ICC Cricket World Cup Qualifier 2018 and 2020, ICC World Twenty20 Qualifier 2019 and ICC U19 Cricket World Cup 2016, 2018, 2020 and 2022.
Under the agreement, Channel 2 Group will provide live audio commentary at the ICC World Twenty20, ICC Champions Trophy and ICC Cricket World Cup via its sub-licensees in key cricket territories.
For all other events, the coverage will be a mix of live commentary for select matches and regular live updates.
Commenting on the partnership, ICC GM of commercial Campbell Jamieson said, “This newest partnership will ensure expanded reach of ICC events, especially in territories where radio broadcasts are still popular.”
“Channel 2 Group has been involved in cricket for a long time during which it has provided excellent live coverage.
Its proven record means fans following the ICC events over ICC’s digital platforms or radio channels can continue to enjoy and remain an active part of the spectacle even if they are not at the ground or in front of their television screens.
Read more at: ICC appoints Channel 2 Group as audio rights partner till 2023 | TelevisionPost.com | TelevisionPost.com