Idea Cellular has said that discounts and freebies on voice and data tariffs will be reduced in the coming months, the statement coming just weeks ahead of the spectrum auctions slated for late next month.
The country's third-biggest mobile operator, controlled by the Aditya Birla group, also expects a spurt in internet subscribers at a time when data becomes crucial for revenues and profitability.
"Currently, 20% of our 150-million subscribers use internet. With a strong focus on data, we expect half of our subscribers to use the internet in the next three years," Sashi Shankar, chief marketing officer for Idea Cellular, told TOI here. Idea Cellular said its subscriber base is likely to go up by 10-12% between now and financial year 2017-18 and added that much of this growth will come from low-teledensity, smaller markets.
Idea plans to cut discounts on voice, data tariffs - The Times of India
The country's third-biggest mobile operator, controlled by the Aditya Birla group, also expects a spurt in internet subscribers at a time when data becomes crucial for revenues and profitability.
"Currently, 20% of our 150-million subscribers use internet. With a strong focus on data, we expect half of our subscribers to use the internet in the next three years," Sashi Shankar, chief marketing officer for Idea Cellular, told TOI here. Idea Cellular said its subscriber base is likely to go up by 10-12% between now and financial year 2017-18 and added that much of this growth will come from low-teledensity, smaller markets.
Idea plans to cut discounts on voice, data tariffs - The Times of India
