Akash Modi
EntMnt Contributor
Colors CEO Raj Nayak said, “Bigg Boss Season 8 is only getting bigger and better with every season. Joining hands with Snapdeal has given us the window to go beyond conventional integration ideas that will not only enhance the overall viewing experience for the audience but also help our sponsor to reach out to a wider audience base. In addition to the above, a special opportunity has been created for Bigg Boss fans to buy exclusive Bigg Boss merchandise from the Snapdeal website. The creation of such opportunities for our viewers as well as Snapdeal customers will enable us to draw synergies which will translate into a win-win situation for both parties. As the weeks progress, we aim to further build our partnership with multiple consumer engagement activities.”
Further, Snapdeal.com has for the first time in India, also introduced a first-of-its-kind Bigg Boss merchandise store on its website where Bigg Boss aficionados can now own memorabilia from their favorite show. A wide range of products have been specially designed which will be available to consumers on: Snapdeal Promotions.
source:-http://Integration with Bigg Boss season 8 gets 1 million new visitors on Snapdeal | Indian Television Dot Com
Further, Snapdeal.com has for the first time in India, also introduced a first-of-its-kind Bigg Boss merchandise store on its website where Bigg Boss aficionados can now own memorabilia from their favorite show. A wide range of products have been specially designed which will be available to consumers on: Snapdeal Promotions.
source:-http://Integration with Bigg Boss season 8 gets 1 million new visitors on Snapdeal | Indian Television Dot Com
