Pepsi IPL 2013 has got bigger this year in terms of reach in the first week. According to TAM data sourced from subscribers, 100 million viewers watched the first week’s matches of Pepsi IPL 2013 on Max and Six, compared with last season’s 79 million viewers.
The opening match between KKR and Delhi Daredevils on April 3 fetched 4.5 TVR in HSM markets and 4.1 TVR in all-India market. In comparison, the opening game between CSK and Mumbai Indians fetched 6 TVR among all India CS 4+ audiences.
[/COLOR[URL='http://www.bestmediainfo.com/2013/04/ipl-2013-opens-at-4-5-tvr/']http://www.bestmediainfo.com/2013/04/ipl-2013-opens-at-4-5-tvr/]http://www.bestmediainfo.com/2013/04/ipl-2013-opens-at-4-5-tvr/[/URL]
The opening match between KKR and Delhi Daredevils on April 3 fetched 4.5 TVR in HSM markets and 4.1 TVR in all-India market. In comparison, the opening game between CSK and Mumbai Indians fetched 6 TVR among all India CS 4+ audiences.
[/COLOR[URL='http://www.bestmediainfo.com/2013/04/ipl-2013-opens-at-4-5-tvr/']http://www.bestmediainfo.com/2013/04/ipl-2013-opens-at-4-5-tvr/]http://www.bestmediainfo.com/2013/04/ipl-2013-opens-at-4-5-tvr/[/URL]
