Article Is BARC doing enough to handle panel infiltration?

JassPanjabi

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BARC India had registered a complaint with the Cyber Crime Police against alleged attempts to tweak viewership numbers of a certain channel

Acting on a complaint filed by the Broadcast Research Council of India (BARC India), the Cyber Crime Police in Bengaluru has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

This is the first time that the Cyber Crime Police have taken action against anyone for this reason. The five arrested include a TV serial producer Raju and four others – Suresh, Jemsy, Subhash and Madhu.

As confirmed by BARC India, the five men approached the people in whose houses the BARC’s bar-o-meters are installed and asked them to watch a particular show at a particular time in lieu of incentives.

One of the arrested persons, Raju allegedly used to approach the producers and offer them to increase the viewership numbers of their serials against a good amount of money.
 
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