'KBC 8' to start in August 2014.
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Sony Kaun Banega Crorepati 8
- Thread starter Amit K Singh
- Start date
Technoglitch
Core Member
this season should be more interesting and gain trp for Sony.
Yes..because when this season will start there will be no fiction show on Sony..!!!
Technoglitch
Core Member
no, in Hindi only.
IndianMascot
Core Member
So, In July Amitabh got " Yudh " and " KBC " both.
I am quite excited about " Yudh " but KBC its a intolerable thing.
I am quite excited about " Yudh " but KBC its a intolerable thing.
It’s Big B time on Sony Entertainment Television. Almost 14 years after he mesmerized the nation with his baritone voice as the host of the first season of Kaun Banega Crorepati (KBC), Amitabh Bachchan made his fictional debut in a drama series Yudh on the Hindi GEC earlier this month. Come mid-August, and viewers of Sony will get to see more of the thespian as the first episode of the eight season of the quiz game show hits TV screens.
KBC8 – as it is being called – promises a lot and the channel is banking heavily on it to boost its viewership and pull it out of its fifth placed spot amongst GECs. Like previous years, Sony Entertainment’s marketing mavens are putting their best foot forward to help it build a better connect with audiences.
“We sat and thought about what we have said and done in the past so that we can come up with a new concept this time,” says SET senior VP and marketing head Gaurav Seth. “The conclusion we came up was that whatever be the case, Big B and a few contestants over these past years have been able to win million of hearts. Hence, came the new communication, which is - Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain. ”
Conceptualised by Leo Burnett and executed by Opticus, the underpinning thread of KBC’s promotional campaign this year will center around social issues gripping the nation. Three films, each with a different story, character, set-up and theme, will be aired over the coming few days on TV and released in social media.
The first of these titled ‘Kohima’ touches upon the sensitive issue of racialism or discrimination that people from the northeast face.
Just over a minute long, the TVC opens with Amitabh Bachchan asking Poornima, a young contestant hailing from the northeast, "Which country is Kohima in? (A) China (B) Nepal (C) India or (D) Bhutan."
The contestant opts for an audience poll (a lifeline in the game show) and 100 per cent of the respondents say India. Bachchan tells her, "it’s India, everyone knows this answer" to which the young contestant replies, "Everyone knows the answer, but how many people actually acknowledge it?"
The film ends with the message 'Yeh khel kuch aisa hi hai, yahan sirf paise hi nahi dil bhi jeete jaate hain.'
It took three-four months of brainstorming, a lot of hard work by all the concerned entities (Sony Entertainment, Big Synergy, Leo Burnett) to weigh the pros and cons, before the theme was finalised.
KBC8: Strumming the heart strings of viewers | Indian Television Dot Com
KBC8 – as it is being called – promises a lot and the channel is banking heavily on it to boost its viewership and pull it out of its fifth placed spot amongst GECs. Like previous years, Sony Entertainment’s marketing mavens are putting their best foot forward to help it build a better connect with audiences.
“We sat and thought about what we have said and done in the past so that we can come up with a new concept this time,” says SET senior VP and marketing head Gaurav Seth. “The conclusion we came up was that whatever be the case, Big B and a few contestants over these past years have been able to win million of hearts. Hence, came the new communication, which is - Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain. ”
Conceptualised by Leo Burnett and executed by Opticus, the underpinning thread of KBC’s promotional campaign this year will center around social issues gripping the nation. Three films, each with a different story, character, set-up and theme, will be aired over the coming few days on TV and released in social media.
The first of these titled ‘Kohima’ touches upon the sensitive issue of racialism or discrimination that people from the northeast face.
Just over a minute long, the TVC opens with Amitabh Bachchan asking Poornima, a young contestant hailing from the northeast, "Which country is Kohima in? (A) China (B) Nepal (C) India or (D) Bhutan."
The contestant opts for an audience poll (a lifeline in the game show) and 100 per cent of the respondents say India. Bachchan tells her, "it’s India, everyone knows this answer" to which the young contestant replies, "Everyone knows the answer, but how many people actually acknowledge it?"
The film ends with the message 'Yeh khel kuch aisa hi hai, yahan sirf paise hi nahi dil bhi jeete jaate hain.'
It took three-four months of brainstorming, a lot of hard work by all the concerned entities (Sony Entertainment, Big Synergy, Leo Burnett) to weigh the pros and cons, before the theme was finalised.
KBC8: Strumming the heart strings of viewers | Indian Television Dot Com
IndianMascot
Core Member
It sould be same 8:30 or 9:00 PM