Initially, Khushboo TV will be available on cable and satellite connections. However, it may be extended to DTH platforms later. The free-to-air channel has been on test run for a few days now and will have an official launch on August 1. The channel is available on IntelSat 10.
Khushboo TV will telecast music, mostly from the pre-2000 era targeting the non-metro audiences. However, there will be dedicated hours for new-age music. The channel claims to have acquired a library of about 2,000 albums for the time being. Though it refused to comment on the acquisition costs, market experts estimate the figure to be close to Rs 2 crore.
