Star Plus " Lakhon Mein Ek " to replace Satyamev Jayate !

[Xen]

The Star Plus-Satyamev Jayate (SMJ) partnership led the Hindi general entertainment channel (GEC) space to witness the revival of the dead 11 am slot on Sundays. Now, as SMJ gets ready to come to an end, Star Plus has decided to keep the slot alive with its new property, once again in the non-fiction genre.

Christened Lakhon Mein Ek, the new show will be launched on August 5 and will aim to depict true and inspirational stories through dramatisation (quite like Crime Patrol does for crime cases on Sony). The 13-episode series will have real life stories from the common man, about the people who have done something extraordinary in their lives. It targets the same audience set as SMJ, the age group of 15-34 years belonging to SEC A and B.

While Satyameva Jayate was all over the media and social networks two weeks before its launch, Lakhon Mein Ek is evidently set for a comparatively silent launch. The channel spent approximately Rs 6 crore to market the former, while the latter has been marketed for not more than a crore, as per the industry sources.

Read More :

Post SMJ, STAR hopes to retain the Sunday morning flavour > afaqs! news & features