News Lenskart faces flak for earthquake-linked product promotion

[Deepu]

As massive tremors rocked India and Nepal, e-retailer Lenskart sought to make the natural disaster into a promotional event by asking the customers to "shake it off" like the earthquake by buying its sunglasses.

A outrage on social media, however, forced the company retract the campaign and apologise for the "error."

As the figures and details of massive loss of lives and property were still trickling in, Lenskart sent out promotional SMSes that read: "Shake it off like this Earthquake: Get any Vincent Chase Sunglasses up to Rs 3,000 for FLAT Rs 500, by sending invites to 50 friends."

Lenskart faces flak for earthquake-linked product promotion - IBNLive

 

[Deepu]

Companies have become so cheap that they are ready to encash on any thing

 

[Sanjeev]

How could they do this they dont have sentiments for the loss of lives

 

[NinadG]

 

[NinadG]

 

[Deepu]

The choice of words were not accidental, it was intentional

 

[DashMajor]

Lenskart should penalize for playing with our emotions

 

[IndianMascot]

I wish someone file legal case against this asshole company. Bloody jerks.

 

[Teufel]

Lenskart should be banned for a year. These people are money crazy freaks, along with the ban they should be asked to pay 1 million rupees to each affected person !

 

[scorpionking76]