Technoglitch
Core Member
The price cut, the steepest ever, comes at a time when the top three are facing growing threat from smaller brands like Micromax, Intex, TCL, BPL and Sansui that are selling their products at prices that are Rs 2,000-10,000 cheaper, three senior industry executives said.
Consumers, too, are showing readiness to buy these brands that are online-exclusive or are available both online and offline, much like in the smartphone market. They are also increasingly changing their TV sets every four-five years, as prices of largescreen models plunge and companies upgrade technology. LG, Samsung and Sony together control around 80% of the Indian LED TV market, but others are now capturing share slowly.
Samsung Electronics: LG, Samsung, Sony cut TV prices by 15% to take on Micromax, TCL, BPL & Sansui - The Economic Times
Consumers, too, are showing readiness to buy these brands that are online-exclusive or are available both online and offline, much like in the smartphone market. They are also increasingly changing their TV sets every four-five years, as prices of largescreen models plunge and companies upgrade technology. LG, Samsung and Sony together control around 80% of the Indian LED TV market, but others are now capturing share slowly.
Samsung Electronics: LG, Samsung, Sony cut TV prices by 15% to take on Micromax, TCL, BPL & Sansui - The Economic Times
