Technoglitch
Core Member
Under the new India Managing Director (MD) Kim Ki-Wan (pictured), Seoul-headquartered consumer electronics major LG is looking at a new line of India-specific mobile phones in the next six months priced in the Rs 10,000-30,000 bracket. Ki-Wan took over from erstwhile head Soon Kwon in August.
The company is among the top three players in household appliances and electronics in the Indian domestic market, but has failed to make significant inroads in mobile phones. This is the first time that the South Korean firm is looking at a country-specific range of handsets, implying the importance it is giving to India.
"It is important that we understand consumer trends, for which we have commissioned a survey. This will help us when we launch our India-specific line," Kim said.
The former global head of marketing, who is said to be a close aide of LG's global chief executive officer & vice-chairman Bon-Joon Koo, says the Indian unit, which had overall sales of Rs 18,500 crore in 2014, will shed its reluctance to sell online and will aggressively explore all options to push its handsets there. "We are looking at this (online) model closely, and I think it makes no sense for us to stay away from it if consumers are flocking there. We have to balance the interests of our offline trade partners for which we may look at online-only models. This way we should keep both channels happy," he said.
LG to launch Rs 10k-30k cell phones in India | Business Standard News
The company is among the top three players in household appliances and electronics in the Indian domestic market, but has failed to make significant inroads in mobile phones. This is the first time that the South Korean firm is looking at a country-specific range of handsets, implying the importance it is giving to India.
"It is important that we understand consumer trends, for which we have commissioned a survey. This will help us when we launch our India-specific line," Kim said.
The former global head of marketing, who is said to be a close aide of LG's global chief executive officer & vice-chairman Bon-Joon Koo, says the Indian unit, which had overall sales of Rs 18,500 crore in 2014, will shed its reluctance to sell online and will aggressively explore all options to push its handsets there. "We are looking at this (online) model closely, and I think it makes no sense for us to stay away from it if consumers are flocking there. We have to balance the interests of our offline trade partners for which we may look at online-only models. This way we should keep both channels happy," he said.
LG to launch Rs 10k-30k cell phones in India | Business Standard News
