After launching a 360 degree campaign to promote its mytho-thriller ‘Mahakumbh – Ek Rahasya, Ek Kahani’, Life OK has now taken its latest show a notch up by making it the first Indian TV show to be promoted at Times Square, New York. Setting foot on a global platform to generate buzz, the show is the first to be marketed in USA. The promotional activities saw the channel showcasing ‘Mahakumbh’ promos on the Times Square billboards and some other parts of Manhattan. The overseas campaign was executed with the support of 21st Century Fox, the leading conglomerate of Fox Star Studios.
Read more at: http://www.televisionpost.com/television/life-oks-mahakumbh-becomes-first-indian-show-to-be-promoted-at-times-square/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/life-oks-mahakumbh-becomes-first-indian-show-to-be-promoted-at-times-square/ | TelevisionPost.com
