Star India’s second Hindi general entertainment channel (GEC) Life OK has lately been on a high with new properties. Just after attaining an all-time peak position of number three on the leader board, the channel is now set to undergo a makeover and add big-ticket fiction and non-fiction properties to its programming line-up.
Aiming to add more scale in terms of fiction and non-fiction, the channel has put in place an aggressive content agenda for the next six months, said Life OK GM Ajit Thakur.
The channel is also undergoing a makeover within the next two to three months, whereby the team aims to take the channel to the next level. The makeover will see the launch of new campaigns, a new look and packaging.
A number of national and international creative agencies are presently working on the look, including Ogilvy India and venturethree from London.
Speaking to TelevisionPost.com, Thakur said, “We want to be a part of our viewers in more ways. The new packaging and look will reflect the philosophy of being more relatable, and more audiences can relate to us and vice versa. We will take the brand to the next level with a host of new launches.”
Among the new additions to the programming line-up is a fiction show by Ekta Kapoor’s Balaji Telefilms and a big-ticket talent hunt for the non-fiction band. Work is also on to develop the Spanish telenovela ‘Missing’ which recently moved from Star Plus to Life OK.
“We will launch ‘Missing’ within the next two months and are presently working on developing it. As the story got conceptualised, Gaurav Bannerjee [Star Plus GM] and I felt the story was more suited to Life OK.”
Life OK ready for a makeover | TelevisionPost.com
Aiming to add more scale in terms of fiction and non-fiction, the channel has put in place an aggressive content agenda for the next six months, said Life OK GM Ajit Thakur.
The channel is also undergoing a makeover within the next two to three months, whereby the team aims to take the channel to the next level. The makeover will see the launch of new campaigns, a new look and packaging.
A number of national and international creative agencies are presently working on the look, including Ogilvy India and venturethree from London.
Speaking to TelevisionPost.com, Thakur said, “We want to be a part of our viewers in more ways. The new packaging and look will reflect the philosophy of being more relatable, and more audiences can relate to us and vice versa. We will take the brand to the next level with a host of new launches.”
Among the new additions to the programming line-up is a fiction show by Ekta Kapoor’s Balaji Telefilms and a big-ticket talent hunt for the non-fiction band. Work is also on to develop the Spanish telenovela ‘Missing’ which recently moved from Star Plus to Life OK.
“We will launch ‘Missing’ within the next two months and are presently working on developing it. As the story got conceptualised, Gaurav Bannerjee [Star Plus GM] and I felt the story was more suited to Life OK.”
Life OK ready for a makeover | TelevisionPost.com
