
India's largest telecom operator, airtel, recently slashed its 3G data plan rates by up to 70%-a move that may change market dynamics. This is widely expected to be followed by other operators, and by the time this article is read, many more operators would have slashed down the prices.

Providing high service quality by over-provisioning network capacity will eventually leave the operator at a competitive disadvantage to providers that offer the same or better QoS, at a lower cost. A solid policy strategy maintains network performance during peak traffic times and spikes in user demand, saving the operator from having to carry excess capacity.
LTE Networks: Service and Efficiency