Insight’s grab and share interface which allows viewers to reduce the duration of the content they are currently tuned into as per the convenience is something Mariam is banking on. “Consumers can also button down their idea underneath the video and can also upload it on social media platforms. We want to showcase the current trends over technology and content and make it available for the young generation,” she says.
The channel went live in Europe on 5 October at MipCom in Cannes; and on 8 October in India. It has a 200 hours of 4K programming, most of it original and produced with only 41 hours being acquired. Mariam is looking to commission and have another 200 hours of 4K content ready by Q2 2016. Additionally, she has ambitiously expressed that she would like to produce a major sports event by October 2016.
The channel claims It is reaching out to 60 million homes courtesy its partnership with DTH service TriColor (which is linked to General Satellite) in Russia and Information TV Network in India and SES. In india she had a chat with iTV CEO Kartikeya Sharma, who was a college mate and a deal was struck.
While it is free to air and commercial free in Europe, it is being positioned as a pay TV service for India, Asia, Latin America.
“We are not looking for immediate revenues. I am against inserting advertising breaks for the first nine months in Europe. We will however offer drop down menus to advertisers. But India will have a different feed which will have ad breaks,” she says.
She is confident of revenues from India as it is a priority market for the business, along with Russia.
“The Indian DTH operators are enthusiastic and prices for 4K sets are also coming down. We will be pushing both the 4K and HD feeds. Advertising too will play a role,” she says.
Indian Television Dot Com | Mariam Zamaray’s Insight into Ultra HD TV
The channel went live in Europe on 5 October at MipCom in Cannes; and on 8 October in India. It has a 200 hours of 4K programming, most of it original and produced with only 41 hours being acquired. Mariam is looking to commission and have another 200 hours of 4K content ready by Q2 2016. Additionally, she has ambitiously expressed that she would like to produce a major sports event by October 2016.
The channel claims It is reaching out to 60 million homes courtesy its partnership with DTH service TriColor (which is linked to General Satellite) in Russia and Information TV Network in India and SES. In india she had a chat with iTV CEO Kartikeya Sharma, who was a college mate and a deal was struck.
While it is free to air and commercial free in Europe, it is being positioned as a pay TV service for India, Asia, Latin America.
“We are not looking for immediate revenues. I am against inserting advertising breaks for the first nine months in Europe. We will however offer drop down menus to advertisers. But India will have a different feed which will have ad breaks,” she says.
She is confident of revenues from India as it is a priority market for the business, along with Russia.
“The Indian DTH operators are enthusiastic and prices for 4K sets are also coming down. We will be pushing both the 4K and HD feeds. Advertising too will play a role,” she says.
Indian Television Dot Com | Mariam Zamaray’s Insight into Ultra HD TV
