Media Pro splits, Zee and Star to set up independent affiliate sales teams

Deepu

Deepu

EntMnt Legend
Finest Member
With TRAI disallowing bundling of channels from more than one broadcasters, Star Den and Zee Turner have decided to split there three year old distribution joint venture, Media Pro Enterprises. Going forward, both Zee and Star will set up their independent affiliate sales team for their respective channels. Star India CEO Uday Shankar said, “Media Pro has been a truly delightful and path breaking partnership. Punit and I created Media Pro with the objective of accelerating digitisation, promoting transparency and introducing best practices in distribution. Thanks to the commitment of both parties the JV has delivered exceptionally well on each of these. I am proud to say that Media Pro has led the industry consensus for the most efficient way of moving to a digital domain. This in turn allowed us to offer better content to our viewers. In the light of new regulation, both partners have decided to build independent affiliate sales team. I take this opportunity to complement the entire Media Pro team led by Arun Kapoor for creating a best-in-class organisation that helped pioneer digital transformation of cable.” Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka said, “We had created this joint venture to address various anomalies in the analogue market, curb piracy and introduce transparency for the benefit of all stakeholders.” Goenka added, “I must say that we have been very satisfied with the outcome of the partnership. In the last three years, with DAS getting implemented, India is truly on the path to digitisation. First two phases of DAS have already been implemented. Given the new regulation, Uday and I have taken a call to continue the business at an independent level. Await detailed report…

Read more at: http://www.televisionpost.com/television/media-pro-splits-zee-and-star-to-set-up-independent-affiliate-sales-teams/ | TelevisionPost.com
 
DashMajor

DashMajor

EntMnt Knight
Great decision, now there is no meaning of Distribution agency after TRAI amends their rule now only Indiacast UTV and One Alliance left.
 
IndianMascot

IndianMascot

Core Member
This move might be because of TRAI new regulation and it's good too as it will end the monopoly and big pride of star and zee.
 
DashMajor

DashMajor

EntMnt Knight
Technoglitch said:
lets see what would be the impact of this!
Click to expand...

Impact is very simple dishtv need not to spent a lot for Zee now, Media Pro is made for bringing the Transparency and flexibility on distribution of Zee and Star channels now we all know dishtv is saving content cost by signing channels under RIO term and they already declared that they will going to do with rest of distribution firm this step is taken by Zee Group just to save money because dishtv buy Zee's channel in a declared rate and we also know that dishtv is the ultimate home of Zee so now Zee Group is very smartly saving their money which is a good decision from the prospective of dishtv users.
 
Tillu

Tillu

EntMnt Regular
EntMnt Regular
This will restrict the unidirectional dominance of above players going ahead.Hope this will have +ve impact towards customers.
 
SUNIEL

SUNIEL

EntMnt Legend
Finest Member
this may impact on higher cost of channels for operator and indirectly on customers head. but operator can enjoy high carriage fee from less popular channel.
 
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